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Home » female exploitation » FCKH8’s “F-Bomb Princess” video isn’t offensive—it’s exploitative.

FCKH8’s “F-Bomb Princess” video isn’t offensive—it’s exploitative.

Whether or not the T-shirt company gives to charities matters very little. Students who sell their bodies online pay for college. That’s a good cause too! What lessons are they learning except to use their bodies as a commodity to get smart. Continuing to make kids prawns a la jon benet serves adults, not kids. The money donated to charities is on the backs of little girls – a version of child labor which we condemn other countries for. We tell those counties that they’re undeveloped, under developed or developing when they use kids to make profits. we do same in princess costume. Do princess costumes obscure what the real story is? Do we think it is a fairy take if we put them in princess costumes and have them swear like “firemen” as some saying goes? isn’t that female empowerment just a tad undeveloped and under developed as a thought? If feminism wants to challenge sexist ways of society, can’t it employ adult women to do their advertising? must they recruit the young? Have we been reduced to using 6-13 yr old girls to raise awareness of sexism by further commodifying them? Next will be 1 mth to 5 yr olds.

Dr. Rebecca Hains

Yesterday, for-profit T-shirt company FCKH8.com released a video called “F-Bombs for Feminism: Potty-Mouthed Princesses Use Bad Word for Good Cause.” The video features five angry girls, ages 6 to 13, who express outrage at society’s sexist treatment of girls and women while decked out in princess attire.

F-Bombs for FeminismThe video opens with the girls sweetly cooing, “Pretty!” while posing in their gowns and tiaras. But three seconds later, they switch gears and shout: “What the fuck? I’m not some pretty fuckin’ helpless princess in distress. I’m pretty fuckin’ powerful and ready for success. So what is more offensive? A little girl saying ‘fuck,’ or the fucking unequal and sexist way society treats girls and women?”

As the video progresses, the girls review the ongoing issues of inequality, systematic discrimination, and sexual violence faced by women in the U.S. They pepper these facts with more f-bombs, of course.

This combination of pretty pink princesses and relentless use of the…

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1 Comment

  1. Ilaria Muzzi says:

    omg! I need to read this!!

    ilaria

    Sent from my iPhone Please excuse brevity and typos

    >

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